Local Selling Tips

Marketing Plan for the Sale of a Property

 

Should I have the opportunity to work with you in the sale of your property; I am here to assist you in getting as many qualified buyers as possible until it is sold.

Marketing Plan

  • Price your home strategically to be competitive with the current market and current price trends.
  • Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing curb appeal.
  • Add additional exposure with professional For Sale signage and an electronic keybox for easy access.
  • Use and interactive voice response system to provide free recorded information and photos of your home 24 hours a day, 7 days a week. Each inquiry will be followed up with a personal phone call.
  • Distribute Just Listed marketing to clients, encouraging them to tell their family and friends about your home.
  • Optimize your home's Internet presence by posting it on local MLS systems and adding multiple photographs and creative descriptions.
  • Create a photo tour of your home an place it on multiple websites to attract local and out of town buyers.
  • Target my marketing to the real estate agents that specialize in selling homes in your area.
  • Include your home in our company/MLS tour to allow other agents to see your home first hand.
  • Advertise your home in our neighborhood newsletter and direct mail campaigns.
  • Daily calls to families in your neighborhood and community looking for prospective buyers.

I will communicate with you weekly on the results and activity of your property. I will also assist you in negotiating the highest dollar value between you and the buyer.

 Tips on Enhancing Your Home

To attain maximum impact, it helps to look at your home through the buyer's eyes. Following these steps will help your house look its best for buyer's showings and open houses. Overall your home should be neutral, bright, de-personalized and de-cluttered. If you are planning to pack anyway, why not pack up most of your personal items so Buyer’s can picture their things in the home.

Kitchen

  • Clear off countertops, leaving only necessary appliances
  • Clean and polish worn cabinets
  • Arrange cupboards and pantry so items are neat and orderly
  • Open blinds and turn on lights so kitchen is bright and cheery
  • Leave a delicious smell in the kitchen

Garage, Basement, Attic

  • Clean out the clutter
  • Keep stairways and entryways well lit
  • Keep basement bright with new paint or lighting
  • Ventilate to remove "stale" odors
  • Repair cracked floors and walls
  • Stack stored items against the walls

Bathrooms

  • Repair any dripping faucets
  • Keep fresh towels in the bathroom
  • Remove stains from toilets, bathtubs and sinks
  • Keep sinks and mirrors shining
  • Unclog sinks and bathtubs
  • Use a deodorizer or scented candle
  • Replace old caulking around the bathtubs

 Living Areas

  • Check ceilings for leak stains
  • Use light neutrals if painting and redecorating
  • Clean fireplace
  • Wash windows and replace any cracked or broken glass
  • Check windows to ensure all open and close
  • Keep draperies open, window shades up
  • Replace burned out light bulbs
  • Check light switches
  • Remove clutter
  • Straighten up closets
  • Keep pets away during showings
  • Lubricate any sticking or squeaking doors
  • Turn off all televisions

 Outdoors

  • Poor roofs have prevented the sale of many homes, have a professional validate the look and life of your roof
  • Repair broken or peeling fencing; Oil squeaky gates and doors.
  • Cut back over-grown shrubbery and keep lawn mowed.
  • Repair any chipped or worn paint
  • Front door and locks should be easy to open
  • In winter, walkways should be free of snow and ice.
  • Pick up lawn tools, toys and newspapers; sweep front walkway; clean up after pets

As your Realtor I will ensure the sale of your home or property goes smoothly. I will assist you every step of the way and negotiate the highest amount possible for your most valuable asset.